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Marketing Communication Management

A Holistic Approach For Increased Profitability

by Otto Ottesen
language: english
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS, March of 2001 ‧
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This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer.

Marketing Communication Management

A Holistic Approach For Increased Profitability

by Otto Ottesen

Property Description
ISBN: 9788763000666
Publisher: COPENHAGEN BUSINESS SCHOOL PRESS
Release Date: March of 2001
Language: English
Dimensions: 156 x 230 x 24 mm
Cover: Softcover
Pages: 358
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9788763000666