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Marketing Briefs

A Revision And Study Guide

by Lyndon Simkin e Sally Dibb
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2004 ‧
56,77€
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Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.

Marketing Briefs

A Revision And Study Guide

by Lyndon Simkin e Sally Dibb

Property Description
ISBN: 9780750662000
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2004
Language: English
Cover: Softcover
Pages: 376
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750662000