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Marketing And Public Relations For Libraries

by Cosette Kies
language: english
Publisher: Scarecrow Press, January of 1987 ‧
67,58€
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A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

Marketing And Public Relations For Libraries

by Cosette Kies

Property Description
ISBN: 9780810846562
Publisher: Scarecrow Press
Release Date: January of 1987
Language: English
Dimensions: 139 x 214 x 17 mm
Cover: Softcover
Pages: 213
Format: Book
Collection: The Library Administration Series
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
Books in English > Others
EAN: 9780810846562