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Marketing And Managing Tourism Destinations

by Alastair M. (Purdue University, Usa) Morrison
Book eBook
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2023 ‧
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This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs).

Marketing And Managing Tourism Destinations

by Alastair M. (Purdue University, Usa) Morrison

Property Description
ISBN: 9781032380698
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2023
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 1022
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Management > Hospitality and Tourism
Books in English > Others
EAN: 9781032380698