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Marketing And Management In The High-Technology Sector
Strategies And Tactics In The Commercial Airplane Industry
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, June of 2003 ‧
see product details
SYNOPSIS
How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book. Primary among the challenges faced by firms is industrial rationalization.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781567205244 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | June of 2003 |
| Language: | English |
| Dimensions: | 165 x 241 x 34 mm |
| Cover: | Hardcover |
| Pages: | 400 |
| Format: | Book |
| Collection: | Technology, Innovation And Knowledge Management S. |
| Categories: |
Books in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9781567205244 |
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