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Marketing And American Consumer Culture

A Cultural Studies Analysis

by Arthur Asa Berger
language: english
Publisher: Springer International Publishing AG, July of 2018 ‧
67,58€
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Marketing And American Consumer Culture

A Cultural Studies Analysis

by Arthur Asa Berger

Property Description
ISBN: 9783319837123
Publisher: Springer International Publishing AG
Release Date: July of 2018
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 164
Format: Book
Categories: Books in English > Fiction > Linguistics and Philology
Books in English > Others
EAN: 9783319837123