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Marketing And American Consumer Culture

A Cultural Studies Analysis

by Arthur Asa Berger
language: english
Publisher: Springer International Publishing AG, December of 2016 ‧
67,58€
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This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

Marketing And American Consumer Culture

A Cultural Studies Analysis

by Arthur Asa Berger

Property Description
ISBN: 9783319473277
Publisher: Springer International Publishing AG
Release Date: December of 2016
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 164
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9783319473277