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Marketing 2.0

Strategies For Closer Customer Relationships

by Gerald Corbae, Dirk Schneider e Jacob B. Jensen
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, December of 2010 ‧
60,82€
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The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing.

Marketing 2.0

Strategies For Closer Customer Relationships

by Gerald Corbae, Dirk Schneider e Jacob B. Jensen

Property Description
ISBN: 9783642055515
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: December of 2010
Language: English
Cover: Softcover
Pages: 154
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9783642055515