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Market Research
Marketing 04.09
language: english
Publisher:
JOHN WILEY AND SONS LTD, December of 2001 ‧
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SYNOPSIS
Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information. This title includes examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. It also includes a glossary of key concepts and a comprehensive resources guide.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781841121949 |
| Publisher: | JOHN WILEY AND SONS LTD |
| Release Date: | December of 2001 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 128 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781841121949 |
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