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Market Opportunity Analysis

Text And Cases

by Robert E Stevens
language: english
Publisher: TAYLOR & FRANCIS INC, May of 2006 ‧
209,54€
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Guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. Using ten real-life case studies with sample reports of actual analyses, this book examines the factors that influence feasibility analyses. It is a useful classroom resource.

Market Opportunity Analysis

Text And Cases

by Robert E Stevens

Property Description
ISBN: 9780789024183
Publisher: TAYLOR & FRANCIS INC
Release Date: May of 2006
Language: English
Dimensions: 157 x 216 x 24 mm
Cover: Hardcover
Pages: 276
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780789024183