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Market Matters

Exploring Cultural Processes In The Global Marketplace

by Christina Garsten
language: english
Publisher: Palgrave Macmillan, November of 2004 ‧
121,66€
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Globalization of trade and organizational change increase the impact of markets in peoples' lives. This book is about how financial analysts, marketing people, corporate leaders and other actors in Western market economies perceive, model, and use markets.

Market Matters

Exploring Cultural Processes In The Global Marketplace

by Christina Garsten

Property Description
ISBN: 9781349725427
Publisher: Palgrave Macmillan
Release Date: November of 2004
Language: English
Dimensions: 140 x 216 x 20 mm
Cover: Softcover
Pages: 243
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9781349725427