Managing Organizational Crisis And Brand Trauma

by Dennis W. Tafoya
language: english
Publisher: Springer International Publishing AG, August of 2018 ‧
135,18€
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This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.

Managing Organizational Crisis And Brand Trauma

by Dennis W. Tafoya

Property Description
ISBN: 9783319869209
Publisher: Springer International Publishing AG
Release Date: August of 2018
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9783319869209