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Managing Organizational Crisis And Brand Trauma
language: english
Publisher:
Springer International Publishing AG, August of 2018 ‧
see product details
SYNOPSIS
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783319869209 |
| Publisher: | Springer International Publishing AG |
| Release Date: | August of 2018 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Softcover |
| Pages: | 256 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9783319869209 |
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