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Managing Marketing

Marketing Success Through Good Management Practice

by Roger Palmer, Graham Cooper e Juanita Cockton
language: english
Publisher: TAYLOR & FRANCIS LTD, July of 2007 ‧
66,23€
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Offers guidance in managing the marketing function as a practical entity, allowing the new marketer to grasp how the theory can be applied to the job. This book gives the reader an overview of how the key areas of marketing knowledge can be made operationally effective as well as of how to make marketing practical and measurable.

Managing Marketing

Marketing Success Through Good Management Practice

by Roger Palmer, Graham Cooper e Juanita Cockton

Property Description
ISBN: 9780750668989
Publisher: TAYLOR & FRANCIS LTD
Release Date: July of 2007
Language: English
Cover: Softcover
Pages: 392
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750668989