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Managing Market Relationships

Methodological And Empirical Insights

by Adam Lindgreen
language: english
Publisher: TAYLOR & FRANCIS LTD, January of 2022 ‧
45,95€
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Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

Managing Market Relationships

Methodological And Empirical Insights

by Adam Lindgreen

Property Description
ISBN: 9781138356467
Publisher: TAYLOR & FRANCIS LTD
Release Date: January of 2022
Language: English
Cover: Softcover
Pages: 246
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781138356467