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Managing Market Relationships

Methodological And Empirical Insights

by Adam Lindgreen
language: english
Publisher: TAYLOR & FRANCIS INC, November of 2017 ‧
209,54€
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Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions.

Managing Market Relationships

Methodological And Empirical Insights

by Adam Lindgreen

Property Description
ISBN: 9780815390404
Publisher: TAYLOR & FRANCIS INC
Release Date: November of 2017
Language: English
Cover: Hardcover
Pages: 246
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780815390404