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Managing Luxury Brands

A Complete Guide To Contemporary Luxury Brand Strategies

Book eBook
language: english
Publisher: KOGAN PAGE LTD, March of 2023 ‧
54,06€
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Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.

Managing Luxury Brands

A Complete Guide To Contemporary Luxury Brand Strategies

Property Description
ISBN: 9781398606401
Publisher: KOGAN PAGE LTD
Release Date: March of 2023
Language: English
Dimensions: 155 x 233 x 19 mm
Cover: Softcover
Pages: 360
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781398606401

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