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Managing And Marketing Tourist Destinations

Strategies To Gain A Competitive Edge

by Seyhmus (University Of Nevada, Usa) Baloglu e Metin Kozak
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2010 ‧
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Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.

Managing And Marketing Tourist Destinations

Strategies To Gain A Competitive Edge

by Seyhmus (University Of Nevada, Usa) Baloglu e Metin Kozak

Property Description
ISBN: 9780415991711
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2010
Language: English
Cover: Hardcover
Pages: 242
Format: Book
Collection: Routledge Advances In Tourism
Categories: Books in English > Management > Management and Organization
Books in English > Management > Hospitality and Tourism
Books in English > Others
EAN: 9780415991711