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Management Information Systems

Managing the Digital Firm - 16th Global Edition

by Kenneth C. Laudon e Jane P. Laudon
language: english
Publisher: Pearson Education Limited, June of 2019 ‧
86,11€
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For introductory courses in IS (information systems) and MIS (management information systems). Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives.

Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

Management Information Systems

Managing the Digital Firm - 16th Global Edition

by Kenneth C. Laudon e Jane P. Laudon

Property Description
ISBN: 9781292296562
Publisher: Pearson Education Limited
Release Date: June of 2019
Language: English
Dimensions: 215 x 277 x 21 mm
Cover: Softcover
Pages: 656
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781292296562

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