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Management And Creativity

From Creative Industries To Creative Management

by Chris (University Of Warwick) Bilton
language: english
Publisher: JOHN WILEY AND SONS LTD, August of 2006 ‧
83,81€
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This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.

Management And Creativity

From Creative Industries To Creative Management

by Chris (University Of Warwick) Bilton

Property Description
ISBN: 9781405119955
Publisher: JOHN WILEY AND SONS LTD
Release Date: August of 2006
Language: English
Cover: Hardcover
Pages: 216
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781405119955