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Making Marketing Happen

by Brian Smith
language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2021 ‧
250,10€
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Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.

Making Marketing Happen

by Brian Smith

Property Description
ISBN: 9781138441248
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2021
Language: English
Dimensions: 189 x 246 x 20 mm
Cover: Hardcover
Pages: 394
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781138441248