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Madison Avenue Makeover

The Transformation Of Huge And The Redefinition Of The Ad Agency Business

by Michael Farmer
language: english
Publisher: LID Publishing, June of 2023 ‧
22,97€
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In August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mat's journey through his transformation effort.

Madison Avenue Makeover

The Transformation Of Huge And The Redefinition Of The Ad Agency Business

by Michael Farmer

Property Description
ISBN: 9781911687641
Publisher: LID Publishing
Release Date: June of 2023
Language: English
Dimensions: 158 x 239 x 13 mm
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9781911687641