Capa do artigo Lifestyle Marketing

Lifestyle Marketing

Reaching The New American Consumer

by Ronald D. Michman, Alan J. Greco e Edward M. Mazze
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, October of 2003 ‧
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Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

Lifestyle Marketing

Reaching The New American Consumer

by Ronald D. Michman, Alan J. Greco e Edward M. Mazze

Property Description
ISBN: 9780313361562
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: October of 2003
Language: English
Dimensions: 600 x 900 x 55 mm
Cover: Softcover
Pages: 256
Format: Book
Collection: Contributions In American Studies
Categories: Books in English > Others
EAN: 9780313361562

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