Capa do artigo Life Style Market Segmentation

Life Style Market Segmentation

by Ronald D. Michman
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, April of 1991 ‧
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With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.

Life Style Market Segmentation

by Ronald D. Michman

Property Description
ISBN: 9780275931599
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: April of 1991
Language: English
Cover: Hardcover
Pages: 232
Format: Book
Collection: Zacks Series
Categories: Books in English > Social Sciences and Humanities > Psychology
EAN: 9780275931599

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