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Leveraged Marketing Communications

The Importance Of Studying The Transfer Of Object-To-Brand Associations

language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2023 ‧
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This book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research.

Leveraged Marketing Communications

The Importance Of Studying The Transfer Of Object-To-Brand Associations

Property Description
ISBN: 9780367725471
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2023
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Softcover
Pages: 238
Format: Book
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
Books in English > Others
EAN: 9780367725471