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Learning From Winners

How The Arf Ogilvy Award Winners Use Market Research To Create Advertising Success

by Raymond Pettit
language: english
Publisher: TAYLOR & FRANCIS INC, August of 2007 ‧
209,54€
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Demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. This title is intended for business executives looking for market strategy, consumer psychologists, teachers, students.

Learning From Winners

How The Arf Ogilvy Award Winners Use Market Research To Create Advertising Success

by Raymond Pettit

Property Description
ISBN: 9780805856538
Publisher: TAYLOR & FRANCIS INC
Release Date: August of 2007
Language: English
Dimensions: 152 x 229 x 16 mm
Cover: Hardcover
Pages: 200
Format: Book
Categories: Books in English > Management > Advertising
Books in English > Others
EAN: 9780805856538