Leading The Narrative

The Case For Strategic Communicaton

by Mari K. Eder
language: english
Publisher: NAVAL INSTITUTE PRESS, December of 2011 ‧
37,28€
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This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual.

Leading The Narrative

The Case For Strategic Communicaton

by Mari K. Eder

Property Description
ISBN: 9781612510477
Publisher: NAVAL INSTITUTE PRESS
Release Date: December of 2011
Language: English
Dimensions: 158 x 236 x 12 mm
Cover: Hardcover
Pages: 192
Format: Book
Collection: Aa Essential Guides
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9781612510477