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Kids And Branding In A Digital World

by Barry Gunter
language: english
Publisher: Manchester University Press, November of 2015 ‧
27,03€
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How do kids become engaged with brands? Does their relationship with them change throughout their life? Providing a detailed analysis of kids and branding, the author considers specific models of cognitive development throughout childhood. -- .

Kids And Branding In A Digital World

by Barry Gunter

Property Description
ISBN: 9781784992453
Publisher: Manchester University Press
Release Date: November of 2015
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 208
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781784992453