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Journalism And Pr
Unpacking €˜Spin’, Stereotypes, And Media Myths
language: english
Publisher:
PETER LANG PUBLISHING INC, July of 2014 ‧
see product details
SYNOPSIS
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781433124266 |
| Publisher: | PETER LANG PUBLISHING INC |
| Release Date: | July of 2014 |
| Language: | English |
| Dimensions: | 149 x 223 x 16 mm |
| Cover: | Softcover |
| Pages: | 284 |
| Format: | Book |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781433124266 |
REVIEWS
Muito Bom
Rita Lima
Um livro de muita importância para todos os estudantes e profissionais da área de Comunicação e de Relações Públicas.
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