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Is Military Advertising Effective?
An Estimation Methodology And Applications To Recruiting In The 1980s And 90s
language: english
Publisher:
RAND, January of 2004 ‧
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SYNOPSIS
The US Defence Department has been spending over $100 million annually on recruiting advertising. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780833033413 |
| Publisher: | RAND |
| Release Date: | January of 2004 |
| Language: | English |
| Dimensions: | 156 x 230 x 7 mm |
| Cover: | Softcover |
| Pages: | 96 |
| Format: | Book |
| Collection: | Continuum Impacts |
| Categories: |
Books in English
>
Politics
>
Politics in General
|
| EAN: | 9780833033413 |
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