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Investigating Audiences

by Andy Ruddock
language: english
Publisher: SAGE PUBLICATIONS INC, August of 2007 ‧
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Providing information on audience research, this book focuses on qualitative methods and draws upon students' own media experience. It is divided into chapters that deal with audience research in terms of concepts and topics. It offers interpretive approaches to studying viewers, readers and listeners.

Investigating Audiences

by Andy Ruddock

Property Description
ISBN: 9781412922708
Publisher: SAGE PUBLICATIONS INC
Release Date: August of 2007
Language: English
Cover: Softcover
Pages: 200
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Social Sciences and Humanities > Sociology
EAN: 9781412922708