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International Public Relations

Negotiating Culture, Identity, And Power

by Patricia A. Curtin e T. Kenn Gaither
language: english
Publisher: SAGE PUBLICATIONS INC, March of 2007 ‧
198,73€
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Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

International Public Relations

Negotiating Culture, Identity, And Power

by Patricia A. Curtin e T. Kenn Gaither

Property Description
ISBN: 9781412914154
Publisher: SAGE PUBLICATIONS INC
Release Date: March of 2007
Language: English
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781412914154