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International Marketing Strategy

Contemporary Readings

by Isobel (Sheffield Hallam University) Doole e Robin (Sheffield Hallam University) Lowe
language: english
Publisher: CENGAGE LEARNING EMEA, December of 1996 ‧
90,56€
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Collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. This book offers an overview, commentary and discussion questions to draw out the key issues from the articles and relate them to the central framework.

International Marketing Strategy

Contemporary Readings

by Isobel (Sheffield Hallam University) Doole e Robin (Sheffield Hallam University) Lowe

Property Description
ISBN: 9781861522337
Publisher: CENGAGE LEARNING EMEA
Release Date: December of 1996
Language: English
Cover: Softcover
Pages: 256
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781861522337