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International Marketing

by Stanley Paliwoda e Michael Thomas
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 1998 ‧
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Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.

International Marketing

by Stanley Paliwoda e Michael Thomas

Property Description
ISBN: 9780750622417
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 1998
Language: English
Cover: Softcover
Pages: 530
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9780750622417