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International Marketing (Rle International Business)

A Strategic Approach To World Markets

by Simon Majaro
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 2012 ‧
216,30€
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Re-issuing this successful book in its 7th edition, the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets.

International Marketing (Rle International Business)

A Strategic Approach To World Markets

by Simon Majaro

Property Description
ISBN: 9780415643368
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 2012
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 308
Format: Book
Collection: Routledge Library Editions: International Business
Categories: Books in English > Management > Management and Organization
EAN: 9780415643368