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International Marketing Management

Strategies, Concepts And Cases In Europe

by Slawomir Smyczek e Mario Glowik
language: english
Publisher: De Gruyter, June of 2011 ‧
52,72€
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Takes as its perspective that the customer undoubtedly is positioned in the center of the firm's overall management activities. This book includes chapters that concentrate on various aspects of culturally biased customer behavior and how the firm ensures sensitivity when planning and selecting its marketing strategies.

International Marketing Management

Strategies, Concepts And Cases In Europe

by Slawomir Smyczek e Mario Glowik

Property Description
ISBN: 9783486597493
Publisher: De Gruyter
Release Date: June of 2011
Language: English
Dimensions: 170 x 240 x 20 mm
Cover: Hardcover
Pages: 338
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
EAN: 9783486597493