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International Consumer Behavior In The 21st Century

Impact On Marketing Strategy Development

by A. Coskun Samli
language: english
Publisher: SPRINGER-VERLAG NEW YORK INC., August of 2016 ‧
121,66€
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This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

International Consumer Behavior In The 21st Century

Impact On Marketing Strategy Development

by A. Coskun Samli

Property Description
ISBN: 9781493945825
Publisher: SPRINGER-VERLAG NEW YORK INC.
Release Date: August of 2016
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 170
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9781493945825