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International Communications Strategy

Developments In Cross-Cultural Communications, Pr And Social Media

by Silvia Cambie e Yang-May Ooi
language: english
Publisher: KOGAN PAGE LTD, July of 2009 ‧
44,60€
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Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

International Communications Strategy

Developments In Cross-Cultural Communications, Pr And Social Media

by Silvia Cambie e Yang-May Ooi

Property Description
ISBN: 9780749453299
Publisher: KOGAN PAGE LTD
Release Date: July of 2009
Language: English
Cover: Hardcover
Pages: 240
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780749453299