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Internal Marketing

Tools and Concepts for Customer Focused Management

by Mohammed Rafiq e Pervaiz K. Ahmed
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2002 ‧
71,64€
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Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.

Internal Marketing

Tools and Concepts for Customer Focused Management

by Mohammed Rafiq e Pervaiz K. Ahmed

Property Description
ISBN: 9780750648387
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2002
Language: English
Dimensions: 155 x 233 x 17 mm
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780750648387
Recommended Minimum Age: Not applicable