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Intentional Marketing

A Practical Guide For Librarians

by Carol Ottolenghi
Book eBook
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, October of 2018 ‧
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User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

Intentional Marketing

A Practical Guide For Librarians

by Carol Ottolenghi

Property Description
ISBN: 9781538108482
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: October of 2018
Language: English
Dimensions: 216 x 279 x 20 mm
Cover: Softcover
Pages: 188
Format: Book
Collection: Practical Guides For Librarians
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
Books in English > Others
EAN: 9781538108482