Integrating Corporate Communications

The Cost-Effective Use Of Message And Medium

by James L. Horton
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, September of 1995 ‧
95,28€
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Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines.

Integrating Corporate Communications

The Cost-Effective Use Of Message And Medium

by James L. Horton

Property Description
ISBN: 9780899308951
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: September of 1995
Language: English
Dimensions: 155 x 235 x 27 mm
Cover: Hardcover
Pages: 336
Format: Book
Collection: Social Issues In American History S.
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9780899308951

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