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Integrated Branding
Becoming Brand-Driven Through Companywide Action
Book
eBook
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, October of 1999 ‧
see product details
SYNOPSIS
To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781567202380 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | October of 1999 |
| Language: | English |
| Dimensions: | 155 x 235 x 22 mm |
| Cover: | Hardcover |
| Pages: | 320 |
| Format: | Book |
| Collection: | Social History Of Africa S. |
| Categories: |
Books in English
>
Management
>
Management and Organization
|
| EAN: | 9781567202380 |
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