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Innovative Marketing Communications

Strategies For The Events Industry

by Emma Wood e Guy Masterman
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2005 ‧
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Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.

Innovative Marketing Communications

Strategies For The Events Industry

by Emma Wood e Guy Masterman

Property Description
ISBN: 9780750663618
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2005
Language: English
Cover: Softcover
Pages: 344
Format: Book
Collection: Events Management
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750663618

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