Capa do artigo Innovative B2b Marketing

Innovative B2b Marketing

New Models, Processes And Theory

by Simon Hall
language: english
Publisher: KOGAN PAGE LTD, August of 2017 ‧
29,60€
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Demystify modern aspects of B2B marketing with this clear, practical guide to new marketing models and processes, including thought leadership pieces on new customer buying habits and the digital era.

Innovative B2b Marketing

New Models, Processes And Theory

by Simon Hall

Property Description
ISBN: 9780749480806
Publisher: KOGAN PAGE LTD
Release Date: August of 2017
Language: English
Dimensions: 153 x 231 x 16 mm
Cover: Softcover
Pages: 312
Format: Book
Collection: Confident Series
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9780749480806

Completo

Joana Gonçalves

Para quem procura saber mais sobre marketing B2B, este livro é um guia de técnicas e modelos úteis, explicados de forma simples, com linguagem acessivel, tornando-se facilmente percebido. Adequado para os profissionais que se querem manter actualizados e que precisam de inovar mas também para os iniciados em marketing B2B. Um guia prático que desmistifica os aspectos modernos do marketing B2B.

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