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Innovation In Marketing

by Peter Doyle
language: english
Publisher: TAYLOR & FRANCIS LTD, November of 1998 ‧
81,10€
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Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.

Innovation In Marketing

by Peter Doyle

Property Description
ISBN: 9780750641210
Publisher: TAYLOR & FRANCIS LTD
Release Date: November of 1998
Language: English
Cover: Softcover
Pages: 240
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780750641210