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Innovation And Marketing In The Video Game Industry

Avoiding The Performance Trap

by Gloria Barczak e David Wesley
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2010 ‧
202,78€
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Video games have had a greater impact on our society than almost any other leisure activity. This title helps readers discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers.

Innovation And Marketing In The Video Game Industry

Avoiding The Performance Trap

by Gloria Barczak e David Wesley

Property Description
ISBN: 9780566091674
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2010
Language: English
Dimensions: 172 x 244 x 20 mm
Cover: Hardcover
Pages: 280
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9780566091674