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Information Marketing

by Jennifer Rowley
language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2006 ‧
209,54€
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Explores the impact of globalisation, digitisation, connectivity and customisation in the information marketplace. This work includes themes such as: delivering the promise, e-service, self-service, customer relationships and value, partnerships and consortia through the value chain, product and service portfolios, and online user data collection.

Information Marketing

by Jennifer Rowley

Property Description
ISBN: 9780754644132
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2006
Language: English
Cover: Hardcover
Pages: 244
Format: Book
Categories: Books in English > Dictionaries and Encyclopedias > Encyclopedias
EAN: 9780754644132