Information-Driven Marketing Decisions

Development Of Strategic Information Systems

by A. Coskun Samli
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, February of 1996 ‧
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Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data â€" all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.

Information-Driven Marketing Decisions

Development Of Strategic Information Systems

by A. Coskun Samli

Property Description
ISBN: 9780899309767
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: February of 1996
Language: English
Cover: Hardcover
Pages: 216
Format: Book
Collection: Contributions In Drama & Theatre Studies
Categories: Books in English > Management > Management and Organization
EAN: 9780899309767

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