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In Defense Of Negativity

Attack Ads In Presidential Campaigns

by John G. Geer
language: english
Publisher: THE UNIVERSITY OF CHICAGO PRESS, March of 2006 ‧
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Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

In Defense Of Negativity

Attack Ads In Presidential Campaigns

by John G. Geer

Property Description
ISBN: 9780226284996
Publisher: THE UNIVERSITY OF CHICAGO PRESS
Release Date: March of 2006
Language: English
Dimensions: 151 x 228 x 11 mm
Cover: Softcover
Pages: 218
Format: Book
Collection: Studies In Communication, Media, And Public Opinion
Categories: Books in English > Politics > Politics in General
EAN: 9780226284996

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