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Humor In Advertising

Classic Perspectives And New Insights

language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2023 ‧
60,82€
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This book summarizes the cumulative state of knowledge on humor in advertising and provides new cutting edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability.

Humor In Advertising

Classic Perspectives And New Insights

Property Description
ISBN: 9780367722630
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2023
Language: English
Dimensions: 176 x 249 x 12 mm
Cover: Softcover
Pages: 238
Format: Book
Categories: Books in English > Art > Other Arts
Books in English > Others
EAN: 9780367722630