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Hospitality Sales And Promotion

Strategies For Success

by Derek Taylor
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2001 ‧
63,53€
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A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.

Hospitality Sales And Promotion

Strategies For Success

by Derek Taylor

Property Description
ISBN: 9780750649865
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2001
Language: English
Cover: Softcover
Pages: 336
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780750649865